I was involved extensively on this project. From the outset in designing the wireframes and information architecture of the site and competition. Through to creating the avatars from bought stock greenscreen footage of two dancers which involved two days rotoscoping. To the build of the dancing avatar dancefloor in flash. Right through to the design of key elements such as the video player, air app, icon and favicon. I was involved in the 36 hour production too which was located at Matter at the O2. I worked hard to create graphics that were projected on the screens and had to work with two third parties who took care of projections on the walls and dancefloor. I worked also with the director in terms of art directing the graphics to make sure that key sequences worked as expected.
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