A set of ads created to run alongside the microsite to promote the launch of the new Audi R8. The sleek design of this car warrented something sexy for the marketing and we took time to craft these ads. My main responsibility was in art directing the animation and lighting to make sure that a premium quality was achieved. The tag line was ‘the slowest car we’ve ever built’ meaning it takes them time to build so we brought this across into the ad with a notion of a clock face and time passing slowly.
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