Get lost was a creative concept I came up with based on the insight that people enjoy a random day out. A user who has the app can ask to ‘get lost’ and it will then pick a random location from the distance specified in the user settings. It will guide the person to that destination via a series of google maps directions. Once they have arrived at their location they are encouraged to take a series of photos and videos to document their random day out.
The smart car is the perfect vehicle for this as it encourages interaction between two people. It also reinforced the smart philosophy of spontaneity. My task was to turn my idea into a set of wireframes in order to sell into the client. We then took this to the mobile specialist, Grapple, who developed the app on 4 mobile platforms for delivery in the various app stores.