This was a creative concept I came up with for our XBOX client who wanted something digitally innovative for their upcoming Batman game, Arkham City. I thought it would be great to introduce a character we all associate with Batman, namely Alfred, in an Ask Jeeves kind of way by giving him his own search engine. It would act as its own search engine powered by Bing but if you search for specific terms it would give you easter eggs of content about the new game. The sway of including another Microsoft product into the idea proved the winning factor and the client bought the work.
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This is XBOX