Here’s my selection of the best of the sci-fi London 48 hour film challenge. In no particular order:-
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Sci-fi 48 hour film competition 2012 – complete list of entries
Took part in the Sci-fi London 48 hour film competition at the weekend. It was an exhausting 2 days but loads of fun. I thought I’d put together a list of all the films that have been posted on twitter.
Here’s our entry:-
And everyone else’s mighty efforts…
Kinect hacking goodness (SXSW 2012)
South by South West has intrigued and delighted me in so many ways. But I’ve got to say I really enjoyed sitting back and watching Dan Fernandez and John Boiles demo their kinect hacks.
Applying psychology to web design (SXSW 2012)
I went to a great talk during SXSW which focused on how we can apply the principles of psychology to great web design. Hosted by Jason Hreha, an applied psychologist and UX adviser, this session covered some key principles which I can outline here.

- Ability
- Motivation
- Trigger (or cue)
- Time. Does it take too long to carry out a task?
- Money. Are we asking too much cash from people for this?
- Physical effort. Is there a practical barrier in front of a person?
- Mental effort. Are there too many things to think of in order to carry out a task?
- Social deviance. Are we asking something that may cause offense?
- Non routine. Are we breaking conventions?
- Does the product solve a true problem? Does it provide a user with value?
- Can you be rewarded for little things as you go? E.g. A progress bar to indicate how much of the signup process you have completed.
- Email is a great way to notify a person to go back to your site. For example, Oh Lifesends you a daily prompt at exactly the right time of day to encourage you to fill out your daily journal.
- Facebook alerts you when a new picture of you has been uploaded and tagged giving you the option of going in and untagging or commenting.
- You can also have on-site triggers too. A strong call to action with clearly defined button is preferred so a user knows exactly what is expected of them.
We are all cyborgs (SXSW 2012)
“We are all cyborgs” says Amber Case a cyborg anthropologist speaking at SXSW. Firstly, that’s the best job title in the world. And second, cool, we’re all cyborgs.

